Your business is uniquely you. Why not make it visible to the world? An excellent way to do this and create brand loyalty is to give customers a visual imprint of what your business is. That’s where 3D logos come in to play. Brands like Starbucks, Pepsi, Mercedes-Benz, and Nike are all recognized by their logos.

When you look down the street in the wee hours of the morning for that beautiful green siren, you know you’ve got yourself a place to enjoy a fantastic cup of coffee. Or when you’re dying of thirst and nothing will fill the need but an ice-cold Pepsi, you know can stop at the corner store and look for the red and blue swirl inside the cooler to quench that thirst. And for the car of your dreams, we all recognize the sleek lines of the Mercedes-Benz and the iconic three points in a circle logo as we drive around town. For young athletes all over the world, nothing embodies performance quite like the Nike Swoosh.

Creating a physical model of your logo is the next step to developing a brand presence. Some amazing 3D Logos can be created with styrofoam or expanded polystyrene (EPS) for those of us in the 3D fabrication world. Whether it's for a yearly conference your business is hosting, a trade show or a sporting event, 3D logos are great attention grabbers. At WhiteClouds, we cut fine details like lines and curves into large blocks of EPS foam to create custom 3D Logos to your specifications. At times, it may be beneficial to add large foam letters and large numbers to your display.

• Sizes – When you think of that awesome display for the perfect office display, trade show or event, 3D logos make it happen. All sizes of polystyrene logos are available. Think big – 6’ or 10’ giant letters are very possible to create. Thinking outside the box, custom 3D logos can be deeper than they are tall, making them out of proportion, but also creating a unique design.
• Fonts – Any style and size of font can be applied to your custom 3D logo.
• Materials – 3D custom foam logos are typically made from EPS foam (very light in weight), but plastic, wood, metal, and combinations are also available to complete your design.
• Professional Creators – We have a team of designers, artists, model-makers, painters, air-brushers, sculptors, carpenters, and welders to fabricate 3D logos with imagination, immersion, and experiential aspects.
• Finishes – We use many different finishes including unpainted in natural white or painted in a standard or custom color with matte or semi-gloss finishes. Lamination is also available. Even automotive paint finishes can be applied for extremely glossy finishes. Airbrushing of special designs can also be ordered.
• Strength – Very often 3D logos are just meant to be temporary and self-standing. Other times they may require structural components to be strong and durable.
• Project Size - No project is too large. Whether you need one logo or several that's no problem. If you can design it, we can create a physical model of it. If you can't design it, we have a team of design professionals who can. We can work with preparing 3D models from drawings, photos, scans, and even napkin drawings.
• Capacity - Did we mention, we have 45,000 square feet of production facilities in Utah, including the largest capacity of full-color 3D printing in the world.
• Technologies – At WhiteClouds, we use many different technologies including Foam Fabrication, Hot Wiring, CNC Cutting, Laser Cutting, Welding, and six different 3D Printing technologies.
• Combination – At times, it makes sense to combine 3D logos with large foam letters, large numbers, special themed displays, or trade show displays.
• Special effects - We have the team that can create your custom 3D logos to include custom electronics, lighting, and sound.

• We use foam fabrication technologies such as CNC Cutting, Hot Wires, Laser Cutting, Hot Knifing, and Sculpting.
• With 3D printing technology, you aren't limited to straight lines and boxes. A 3D printer can easily create detailed, complex shapes. We use six different 3D printingtechnologies using different materials including sandstone-like, digital plastic, and UV-cured resin. The type of physical end-product determines which material will produce the best results. We can help you choose the material that is best for your project. Resolution on our printers is finer than a human hair. Our color 3D printers can print in full-color (over 750,000 variations of color) for awe-inspiring reality.
• Our in-house spray booth gives us flexibility in different types and grades of paint and finishing capabilities.
• Depending on requirements for durability, weather-proofing, temperature, mobility, strength, and flexibility, different finishes for our large letters can be used. These finishes may be combinations of painting, air-brushing, flat-to-glossy finishes, natural environment finishes, soft-shell and hard-shell coatings, sealers, and glassing. These can be from latex, acrylic, urethane, polyurea, epsilon, polyurethane, and many others.

The cost of custom 3D foam logos are based on the volume of material (size of the sculpture), the time it takes to create the 3D printable file or CNC file, and other elements of the model. Each 3D logo is bid individually and the best way to determine cost is to contact us and let us bid your project.

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Can you use my custom artwork to match our 3D logo?

Yes. Please send us your file in a vector AI, EPS, or PDF format.

Can I use a custom font?

Yes, you can use a custom font for your 3D logo project. You will need to send us the font in a .ttf (True Type format). If we are buying the font for you, there will be an additional fee.

Can you match our PMS/Pantone colors?

Yes. A $100 paint match charge will apply for each PMS or Pantone match.

What file type is required if I need to incorporate special fabrication into the project?

We work with all architectural CAD programs and modeling programs including AutoCAD, Revit, Chief Architect, ArchiCAD, Maya, 3DS Max Design, ZBrush, and Sketchup, just to name a few. If you design in 3D, we will start with your 3D files. If you have 2D blueprints, artist's sketches (or even napkin drawings), we can build a model from these as well.

What is the material used to create my 3D logo?

We match the correct material and fabrication process to your requirements in terms of presentation, size, and transportability. We fabricate in our model shop using different types of foam, wood, metal, resins, and acrylics. We can also 3D print in full-color sandstone, UV-cured resin, plastic, rubber-like acrylic, and nylon. Our 3D logos are typically made with EPS foam, and sometimes with wood. Need a special facing? The sky is the limit!

What is the largest model you can 3D print?

There is no limit to the size of model. Transportability will be your only concern on an extremely large 3D logo.

What is the turnaround time for custom-built 3D logos?

This is totally dependent on the size of the project. Typical projects can be completed in six to eight weeks. We understand that sometimes deadlines are tight so we often accommodate rush orders in shorter amounts of time.

What special effects can 3D foam logos have?

Besides the physical 3D logo with the proper color and appearance, you can also add electronics, LED lighting and sound.

If I want a second foam logo is it cheaper?

Our pricing is based on the fabrication costs and the time it takes to prepare your design. The second sculpture is less money because the design portion is complete.

WhiteClouds has delivered models around the world.

For 70,000 years, people have been using graphic art to communicate information. From animal paintings in caves and on pottery to hieroglyphics and sculptures, each symbolic image and color meant something. In medieval times, heraldry came to be. Designing a single coat of arms was consisted of combining specific colors and shapes that enabled people to identify nobility, opposing armies, and allies.

As the population increased, there was a need for shops to sell needed supplies. As literacy was reserved for the aristocratic few, more and more shops hung signs with symbols on them to show what products were offered within. In 1393, King Richard II of England passed a law that required alehouses to display signs so the official ale taster could identify them and inspect the quality of ale sold in their establishment.

Owners began adding heraldic images to the signs they displayed, and images like the Green Dragon, the Red Lion and the Two Cocks became local favorites. Here’s where brand loyalty gets its start. Patrons gathered at their favorite brewery for a pint and spread the word of the refreshing libations.

The Gutenberg press was invented in 1440, and by the late 15th century, printers had designed logos as a way to identify their work. Logos were designed and used. In the mid-1600s, we’re introduced to prevalent newspaper circulation – with advertisements multiplying rapidly. Incorporating imagery in their ads was a sure way to set a business apart from their competition.

In 1840 chromolithography was introduced in the United States and voila, posters, colored labels and advertisements were printed in color. With the Industrial Revolution and the new technology, more people had money to spend. So more shops opened and branding evolves to accomodate new businesses.

The modern era of logo design got its start in 1885, when Frank Mason Robinson designed the Coca-Cola logo which is one of the world’s most recognized brands today. In 1914, Pierre de Coubertin designed the Olympic flag. Five circles, each a different color. It is recognized by not just by the image on the flag, but by its cultural significance.

Jump forward a few decades to the 1950s when IBM’s logo was designed by Paul Rand, and businesses began to put more thought into their designs. By 1962, computer art emerged and brought more changes to the logo design industry. And in 1977, the I heart NY logo was designed for the New York State Department of Commerce. And the US National Highway Traffic Safety Administration (NHTSA) designed the Star of Life logo that is displayed on every emergency services vehicle.

Computer-aided drawing (CAD) and computer-aided imagery (CGI) came to be in the 1970s. As personal computers became more popular in the 1990s, more options for logo design became available. Then with the development of Adobe InDesign and Photoshop, the world of creativity exploded, and digital graphic design was available to all. 3D digital logos are created by a style called skeuomorphism, which brings depth to the logo design using gradients, drop shadows, and faux wood and metallic textures. MTV is an excellent example of this style of design.

In the last few years, logo design has evolved one step further. More and more companies realize the need to have multiple iterations or versions of their brand. We now have the technology to make that happen by creating physical models of 3D logos with wood, plastics, and expanded polystyrene (EPS) foam (or Styrofoam as some refer to it). Riding the wave of technology enables us to develop our brands in new and innovative ways. The possibilities are endless!

Fun fact: The top ten most iconic logos of all-time are Starbucks, McDonald’s, Apple, FedEx, Mercedes, Pepsi, Nike, Coca-Cola, Chanel, and Mickey Mouse.